Even as the Google laptops garnered appreciation and create a generally positive buzz in the laptop and netbooks market, many still wonder if the Chromebook will able to sustain the heavy competition give to it by the various Apple products. Over the years Google’s market has consistently shrunk, even though in the glory days, Google had a market share 30% larger than Apple, today Apple had overtaken it in the race to be number one.
Google still relies heavily on its revenue from its search engine, and has done little over the years to diversify it. As Google’s market value shrunk, it placed its hopes on the Chromebook. Now in a market already dominated by Macbooks and iMacs, the Chrome laptops are at best struggling to create a niche for themselves. Marked as Google’s next big product, the Chrome laptop comes at a time when Google, as a company, is only about half Apple’s size.
While the $399 Chromebook is priced much lower that the Apple’s iPad which costs $500, it still remains to be seen whether the Chromebook will make any dent in the Apple sales. While Apple has consistently shown the ability to innovate and create better products to improve market share, Google laptops would really have to be improved upon before they can beat the competition.
However, it would be wrong to speculate that the Chromebook would not stand anywhere in competition, because Google is still a very large company and the Chrome Laptops are still in their infancy. The Chromebook has already gained much more popularity than the Windows laptops and has seemingly ushered in a new era for computing devices. They have a long way to go and with the ever evolving technologies, who knows what tomorrow will bring for the Chromebook. For now though, it seems that Google has created yet another project that is yet to deliver what it promised – both to the buyers and the investors.
Perhaps in the near future, Google may improve the cloud computing core of the Chromebook and add certain new innovations to make the Chromebook lighter, easier to carry and appealing to the young; it would be able to overtake the challenges that Apple’s many innovative products are throwing its way.